Who Are Attention Generators?

First question… Who are we? In simple terms, we are a group of marketing professionals that just got tired of the exhausting agency/client relationship dynamics. The “old” way of doing things, where people looking to market and grow their businesses had to rely on expensive agencies for expertise has begun to fall to the wayside. We’re seeing a seismic shift that has  kicked open the door to where the knowledge of WHY those of us that have worked for agencies do things the way we do should be readily available to everyone. There are enough courses out there that will shamelessly ask you to pay for them to show you how to become an expert in specific techniques to market your business. We think it’s a bit ridiculous to think that you should have to become an expert in all the different marketing areas out there, but what we know you can do is know enough to market your business effectively the way an agency would. 

We are a collective of media buyers, web designers and developers, sales funnel architects, email marketing specialists, social media managers, graphic designers, creative directors, marketing directors, and more, who’ve all either worked at or owned their own agencies. We’ve all decided that our “Everyone, come see how good I look” phase is behind us, so you won’t see faces, or egos, or accolades of anyone on the team. What we all agree on is that marketing expertise in today’s day and age shouldn’t cost a fortune, so we’re going to put all the expertise we’ve got locked in our heads here for you to use. In fact, we believe that most of that information shouldn’t cost you anything at all, so you can put your credit card back in your wallet. We’re not here to sell you anything, we’re here to help you grow your business and increase your revenue using all the tips and tricks we’ve learned over the years.

So, what will you see from us? Marketing expertise across all aspects of the process. From ideation to execution, we’ll help you make the best decisions in each area of marketing that you should be doing to generate attention for your business. You’ll learn why we do what we do, and which tools and strategies we use to get the job done.

What won’t you see from us? If you’re looking to become an expert marketing professional yourself, you’re in the wrong place. There are COUNTLESS platforms, creators, educators and gurus looking to teach you how. More power to them, but we like to get straight to the point. If we explained how to use each and every tool out there, we could never get to the secret sauce, the “why”, that we believe will positively impact your business. And honestly, the people who built the tools are far better at explaining HOW to use them, so we recommend you go to them for the how. 

Right about now you’re probably asking “So how do you make money??” It’s pretty simple. If you read an article and click on a link for a marketing tool or software that we showcase or recommend, and you choose to sign up for that service, we make a commission. And we’ll make a commitment to you here and now that anything you see us talk about, compare and contrast, review, or explain are tools that we use every single day, or have used in the past for specific client challenges. If you see it here, we use it, and we stand behind it enough to recommend it to you. We want you to have the right tools for the job, and instead of charging you an agency hourly rate or getting you under contract to do it for you, we’ll show you exactly what you need to get the job done yourself. 

If you take the advice we give on the site, great! If you decide to sign up for the tools we recommend, even better for us! If you just want to come back to us or sign up for our email to learn more, that’s great too. We hope you’ll learn a thing or two from us, and that what you learn helps generate more attention for your business.